A/B testing (often referred to as split testing or bucket testing) is a means of comparing two options and analyzing results. It can be used to test, compare, and analyze just about anything. It is most often associated with websites and recently, mobile apps; A/B testing is primarily used for conversion rate optimization. Online businesses regularly optimize their landing pages and improve ROI through the help of A/B testing.
The Mobile A B Testing market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.
Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.
In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Mobile A B Testing industry.
Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.
The Mobile A B Testing market can be split based on product types, major applications, and important countries as follows:
Key players in the global Mobile A B Testing market covered in Chapter 12:
Leanplum
Azetone
Appsee
Optimizely
Taplytics
ShepHertz Technologies
Splitforce
Mixpanel
Apptimize
Google
In Chapter 4 and 14.1, on the basis of types, the Mobile A B Testing market from 2015 to 2025 is primarily split into:
Single Variable Testing
Multivariate Testing (MVT)
In Chapter 5 and 14.2, on the basis of applications, the Mobile A B Testing market from 2015 to 2025 covers:
APPs
Webs
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:
North America (Covered in Chapter 7 and 14)
United States
Canada
Mexico
Europe (Covered in Chapter 8 and 14)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 9 and 14)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 10 and 14)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 11 and 14)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Mobile A B Testing Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Mobile A B Testing
1.3 Scope of The Study
1.3.1 Key Market Segments
1.3.2 Players Covered
1.3.3 COVID-19's impact on the Mobile A B Testing industry
1.4 Methodology of The Study
1.5 Research Data Source
2 Executive Summary
2.1 Market Overview
2.1.1 Global Mobile A B Testing Market Size, 2015 - 2020
2.1.2 Global Mobile A B Testing Market Size by Type, 2015 - 2020
2.1.3 Global Mobile A B Testing Market Size by Application, 2015 - 2020
2.1.4 Global Mobile A B Testing Market Size by Region, 2015 - 2025
2.2 Business Environment Analysis
2.2.1 Global COVID-19 Status and Economic Overview
2.2.2 Influence of COVID-19 Outbreak on Mobile A B Testing Industry Development
3 Industry Chain Analysis
3.1 Upstream Raw Material Suppliers of Mobile A B Testing Analysis
3.2 Major Players of Mobile A B Testing
3.3 Mobile A B Testing Manufacturing Cost Structure Analysis
3.3.1 Production Process Analysis
3.3.2 Manufacturing Cost Structure of Mobile A B Testing
3.3.3 Labor Cost of Mobile A B Testing
3.4 Market Distributors of Mobile A B Testing
3.5 Major Downstream Buyers of Mobile A B Testing Analysis
3.6 The Impact of Covid-19 From the Perspective of Industry Chain
3.7 Regional Import and Export Controls Will Exist for a Long Time
3.8 Continued downward PMI Spreads Globally
4 Global Mobile A B Testing Market, by Type
4.1 Global Mobile A B Testing Value and Market Share by Type (2015-2020)
4.2 Global Mobile A B Testing Production and Market Share by Type (2015-2020)
4.3 Global Mobile A B Testing Value and Growth Rate by Type (2015-2020)
4.3.1 Global Mobile A B Testing Value and Growth Rate of Single Variable Testing
4.3.2 Global Mobile A B Testing Value and Growth Rate of Multivariate Testing (MVT)
4.4 Global Mobile A B Testing Price Analysis by Type (2015-2020)
5 Mobile A B Testing Market, by Application
5.1 Downstream Market Overview
5.2 Global Mobile A B Testing Consumption and Market Share by Application (2015-2020)
5.3 Global Mobile A B Testing Consumption and Growth Rate by Application (2015-2020)
5.3.1 Global Mobile A B Testing Consumption and Growth Rate of APPs (2015-2020)
5.3.2 Global Mobile A B Testing Consumption and Growth Rate of Webs (2015-2020)
6 Global Mobile A B Testing Market Analysis by Regions
6.1 Global Mobile A B Testing Sales, Revenue and Market Share by Regions
6.1.1 Global Mobile A B Testing Sales by Regions (2015-2020)
6.1.2 Global Mobile A B Testing Revenue by Regions (2015-2020)
6.2 North America Mobile A B Testing Sales and Growth Rate (2015-2020)
6.3 Europe Mobile A B Testing Sales and Growth Rate (2015-2020)
6.4 Asia-Pacific Mobile A B Testing Sales and Growth Rate (2015-2020)
6.5 Middle East and Africa Mobile A B Testing Sales and Growth Rate (2015-2020)
6.6 South America Mobile A B Testing Sales and Growth Rate (2015-2020)
7 North America Mobile A B Testing Market Analysis by Countries
7.1 The Influence of COVID-19 on North America Market
7.2 North America Mobile A B Testing Sales, Revenue and Market Share by Countries
7.2.1 North America Mobile A B Testing Sales by Countries (2015-2020)
7.2.2 North America Mobile A B Testing Revenue by Countries (2015-2020)
7.3 United States Mobile A B Testing Sales and Growth Rate (2015-2020)
7.4 Canada Mobile A B Testing Sales and Growth Rate (2015-2020)
7.5 Mexico Mobile A B Testing Sales and Growth Rate (2015-2020)
8 Europe Mobile A B Testing Market Analysis by Countries
8.1 The Influence of COVID-19 on Europe Market
8.2 Europe Mobile A B Testing Sales, Revenue and Market Share by Countries
8.2.1 Europe Mobile A B Testing Sales by Countries (2015-2020)
8.2.2 Europe Mobile A B Testing Revenue by Countries (2015-2020)
8.3 Germany Mobile A B Testing Sales and Growth Rate (2015-2020)
8.4 UK Mobile A B Testing Sales and Growth Rate (2015-2020)
8.5 France Mobile A B Testing Sales and Growth Rate (2015-2020)
8.6 Italy Mobile A B Testing Sales and Growth Rate (2015-2020)
8.7 Spain Mobile A B Testing Sales and Growth Rate (2015-2020)
8.8 Russia Mobile A B Testing Sales and Growth Rate (2015-2020)
9 Asia Pacific Mobile A B Testing Market Analysis by Countries
9.1 The Influence of COVID-19 on Asia Pacific Market
9.2 Asia Pacific Mobile A B Testing Sales, Revenue and Market Share by Countries
9.2.1 Asia Pacific Mobile A B Testing Sales by Countries (2015-2020)
9.2.2 Asia Pacific Mobile A B Testing Revenue by Countries (2015-2020)
9.3 China Mobile A B Testing Sales and Growth Rate (2015-2020)
9.4 Japan Mobile A B Testing Sales and Growth Rate (2015-2020)
9.5 South Korea Mobile A B Testing Sales and Growth Rate (2015-2020)
9.6 India Mobile A B Testing Sales and Growth Rate (2015-2020)
9.7 Southeast Asia Mobile A B Testing Sales and Growth Rate (2015-2020)
9.8 Australia Mobile A B Testing Sales and Growth Rate (2015-2020)
10 Middle East and Africa Mobile A B Testing Market Analysis by Countries
10.1 The Influence of COVID-19 on Middle East and Africa Market
10.2 Middle East and Africa Mobile A B Testing Sales, Revenue and Market Share by Countries
10.2.1 Middle East and Africa Mobile A B Testing Sales by Countries (2015-2020)
10.2.2 Middle East and Africa Mobile A B Testing Revenue by Countries (2015-2020)
10.3 Saudi Arabia Mobile A B Testing Sales and Growth Rate (2015-2020)
10.4 UAE Mobile A B Testing Sales and Growth Rate (2015-2020)
10.5 Egypt Mobile A B Testing Sales and Growth Rate (2015-2020)
10.6 Nigeria Mobile A B Testing Sales and Growth Rate (2015-2020)
10.7 South Africa Mobile A B Testing Sales and Growth Rate (2015-2020)
11 South America Mobile A B Testing Market Analysis by Countries
11.1 The Influence of COVID-19 on Middle East and Africa Market
11.2 South America Mobile A B Testing Sales, Revenue and Market Share by Countries
11.2.1 South America Mobile A B Testing Sales by Countries (2015-2020)
11.2.2 South America Mobile A B Testing Revenue by Countries (2015-2020)
11.3 Brazil Mobile A B Testing Sales and Growth Rate (2015-2020)
11.4 Argentina Mobile A B Testing Sales and Growth Rate (2015-2020)
11.5 Columbia Mobile A B Testing Sales and Growth Rate (2015-2020)
11.6 Chile Mobile A B Testing Sales and Growth Rate (2015-2020)
12 Competitive Landscape
12.1 Leanplum
12.1.1 Leanplum Basic Information
12.1.2 Mobile A B Testing Product Introduction
12.1.3 Leanplum Production, Value, Price, Gross Margin 2015-2020
12.2 Azetone
12.2.1 Azetone Basic Information
12.2.2 Mobile A B Testing Product Introduction
12.2.3 Azetone Production, Value, Price, Gross Margin 2015-2020
12.3 Appsee
12.3.1 Appsee Basic Information
12.3.2 Mobile A B Testing Product Introduction
12.3.3 Appsee Production, Value, Price, Gross Margin 2015-2020
12.4 Optimizely
12.4.1 Optimizely Basic Information
12.4.2 Mobile A B Testing Product Introduction
12.4.3 Optimizely Production, Value, Price, Gross Margin 2015-2020
12.5 Taplytics
12.5.1 Taplytics Basic Information
12.5.2 Mobile A B Testing Product Introduction
12.5.3 Taplytics Production, Value, Price, Gross Margin 2015-2020
12.6 ShepHertz Technologies
12.6.1 ShepHertz Technologies Basic Information
12.6.2 Mobile A B Testing Product Introduction
12.6.3 ShepHertz Technologies Production, Value, Price, Gross Margin 2015-2020
12.7 Splitforce
12.7.1 Splitforce Basic Information
12.7.2 Mobile A B Testing Product Introduction
12.7.3 Splitforce Production, Value, Price, Gross Margin 2015-2020
12.8 Mixpanel
12.8.1 Mixpanel Basic Information
12.8.2 Mobile A B Testing Product Introduction
12.8.3 Mixpanel Production, Value, Price, Gross Margin 2015-2020
12.9 Apptimize
12.9.1 Apptimize Basic Information
12.9.2 Mobile A B Testing Product Introduction
12.9.3 Apptimize Production, Value, Price, Gross Margin 2015-2020
12.10 Google
12.10.1 Google Basic Information
12.10.2 Mobile A B Testing Product Introduction
12.10.3 Google Production, Value, Price, Gross Margin 2015-2020
13 Industry Outlook
13.1 Market Driver Analysis
13.1.2 Market Restraints Analysis
13.1.3 Market Trends Analysis
13.2 Merger, Acquisition and New Investment
13.3 News of Product Release
14 Global Mobile A B Testing Market Forecast
14.1 Global Mobile A B Testing Market Value & Volume Forecast, by Type (2020-2025)
14.1.1 Single Variable Testing Market Value and Volume Forecast (2020-2025)
14.1.2 Multivariate Testing (MVT) Market Value and Volume Forecast (2020-2025)
14.2 Global Mobile A B Testing Market Value & Volume Forecast, by Application (2020-2025)
14.2.1 APPs Market Value and Volume Forecast (2020-2025)
14.2.2 Webs Market Value and Volume Forecast (2020-2025)
14.3 Mobile A B Testing Market Analysis and Forecast by Region
14.3.1 North America Market Value and Consumption Forecast (2020-2025)
14.3.2 Europe Market Value and Consumption Forecast (2020-2025)
14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)
14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)
14.3.5 South America Market Value and Consumption Forecast (2020-2025)
15 New Project Feasibility Analysis
15.1 Industry Barriers and New Entrants SWOT Analysis
15.1.1 Porter's Five Forces Analysis
15.1.2 New Entrants SWOT Analysis
15.2 Analysis and Suggestions on New Project Investment
