Marketing Automation Software is a software that allows businesses of all sizes to optimize their efficiency and customer relationships. For small businesses with limited employees, it allows them to run multiple campaigns successfully and manage their time efficiently. It also makes it easier and more organized for larger organizations to connect with each of their customers in a highly personalized way.
The Marketing Automation Software market revenue was xx.xx Million USD in 2019, and will reach xx.xx Million USD in 2025, with a CAGR of x.x% during 2020-2025.
Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status (2015-2020), enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends (2020-2025), regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemic push this industry transformation and reform.
In COVID-19 outbreak, Chapter 2.2 of this report provides an analysis of the impact of COVID-19 on the global economy and the Marketing Automation Software industry.
Chapter 3.7 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 7-11 consider the impact of COVID-19 on the regional economy.
The Marketing Automation Software market can be split based on product types, major applications, and important countries as follows:
Key players in the global Marketing Automation Software market covered in Chapter 12:
Adobe Systems, Inc.
Infusion Software, Inc.
Marketo, Inc.
Act-On
Teradata
Hubspot, Inc.
Silverpop
IBM Corporation
Sharpspring, Inc.
Salesfusion
Oracle Corporation
SAS
Loopfuse
Salesforce.Com, Inc.
Act-On Software, Inc.
Activecampaign, Inc.
Eloqua
Microsoft Corporation
ExactTarget
In Chapter 4 and 14.1, on the basis of types, the Marketing Automation Software market from 2015 to 2025 is primarily split into:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
In Chapter 5 and 14.2, on the basis of applications, the Marketing Automation Software market from 2015 to 2025 covers:
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 6, 7, 8, 9, 10, 11, 14:
North America (Covered in Chapter 7 and 14)
United States
Canada
Mexico
Europe (Covered in Chapter 8 and 14)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 9 and 14)
China
Japan
South Korea
Australia
India
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 10 and 14)
Saudi Arabia
UAE
Egypt
Nigeria
South Africa
Others
South America (Covered in Chapter 11 and 14)
Brazil
Argentina
Columbia
Chile
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Marketing Automation Software Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Marketing Automation Software
1.3 Scope of The Study
1.3.1 Key Market Segments
1.3.2 Players Covered
1.3.3 COVID-19's impact on the Marketing Automation Software industry
1.4 Methodology of The Study
1.5 Research Data Source
2 Executive Summary
2.1 Market Overview
2.1.1 Global Marketing Automation Software Market Size, 2015 - 2020
2.1.2 Global Marketing Automation Software Market Size by Type, 2015 - 2020
2.1.3 Global Marketing Automation Software Market Size by Application, 2015 - 2020
2.1.4 Global Marketing Automation Software Market Size by Region, 2015 - 2025
2.2 Business Environment Analysis
2.2.1 Global COVID-19 Status and Economic Overview
2.2.2 Influence of COVID-19 Outbreak on Marketing Automation Software Industry Development
3 Industry Chain Analysis
3.1 Upstream Raw Material Suppliers of Marketing Automation Software Analysis
3.2 Major Players of Marketing Automation Software
3.3 Marketing Automation Software Manufacturing Cost Structure Analysis
3.3.1 Production Process Analysis
3.3.2 Manufacturing Cost Structure of Marketing Automation Software
3.3.3 Labor Cost of Marketing Automation Software
3.4 Market Distributors of Marketing Automation Software
3.5 Major Downstream Buyers of Marketing Automation Software Analysis
3.6 The Impact of Covid-19 From the Perspective of Industry Chain
3.7 Regional Import and Export Controls Will Exist for a Long Time
3.8 Continued downward PMI Spreads Globally
4 Global Marketing Automation Software Market, by Type
4.1 Global Marketing Automation Software Value and Market Share by Type (2015-2020)
4.2 Global Marketing Automation Software Production and Market Share by Type (2015-2020)
4.3 Global Marketing Automation Software Value and Growth Rate by Type (2015-2020)
4.3.1 Global Marketing Automation Software Value and Growth Rate of Campaign Management
4.3.2 Global Marketing Automation Software Value and Growth Rate of Email Marketing
4.3.3 Global Marketing Automation Software Value and Growth Rate of Mobile Application
4.3.4 Global Marketing Automation Software Value and Growth Rate of Inbound Marketing
4.3.5 Global Marketing Automation Software Value and Growth Rate of Lead Nurturing and Lead Scoring
4.3.6 Global Marketing Automation Software Value and Growth Rate of Reporting and Analytics
4.3.7 Global Marketing Automation Software Value and Growth Rate of Social Media Marketing
4.3.8 Global Marketing Automation Software Value and Growth Rate of Others
4.4 Global Marketing Automation Software Price Analysis by Type (2015-2020)
5 Marketing Automation Software Market, by Application
5.1 Downstream Market Overview
5.2 Global Marketing Automation Software Consumption and Market Share by Application (2015-2020)
5.3 Global Marketing Automation Software Consumption and Growth Rate by Application (2015-2020)
5.3.1 Global Marketing Automation Software Consumption and Growth Rate of Large Enterprises (2015-2020)
5.3.2 Global Marketing Automation Software Consumption and Growth Rate of Small and Mid-sized Enterprises (SMEs) (2015-2020)
6 Global Marketing Automation Software Market Analysis by Regions
6.1 Global Marketing Automation Software Sales, Revenue and Market Share by Regions
6.1.1 Global Marketing Automation Software Sales by Regions (2015-2020)
6.1.2 Global Marketing Automation Software Revenue by Regions (2015-2020)
6.2 North America Marketing Automation Software Sales and Growth Rate (2015-2020)
6.3 Europe Marketing Automation Software Sales and Growth Rate (2015-2020)
6.4 Asia-Pacific Marketing Automation Software Sales and Growth Rate (2015-2020)
6.5 Middle East and Africa Marketing Automation Software Sales and Growth Rate (2015-2020)
6.6 South America Marketing Automation Software Sales and Growth Rate (2015-2020)
7 North America Marketing Automation Software Market Analysis by Countries
7.1 The Influence of COVID-19 on North America Market
7.2 North America Marketing Automation Software Sales, Revenue and Market Share by Countries
7.2.1 North America Marketing Automation Software Sales by Countries (2015-2020)
7.2.2 North America Marketing Automation Software Revenue by Countries (2015-2020)
7.3 United States Marketing Automation Software Sales and Growth Rate (2015-2020)
7.4 Canada Marketing Automation Software Sales and Growth Rate (2015-2020)
7.5 Mexico Marketing Automation Software Sales and Growth Rate (2015-2020)
8 Europe Marketing Automation Software Market Analysis by Countries
8.1 The Influence of COVID-19 on Europe Market
8.2 Europe Marketing Automation Software Sales, Revenue and Market Share by Countries
8.2.1 Europe Marketing Automation Software Sales by Countries (2015-2020)
8.2.2 Europe Marketing Automation Software Revenue by Countries (2015-2020)
8.3 Germany Marketing Automation Software Sales and Growth Rate (2015-2020)
8.4 UK Marketing Automation Software Sales and Growth Rate (2015-2020)
8.5 France Marketing Automation Software Sales and Growth Rate (2015-2020)
8.6 Italy Marketing Automation Software Sales and Growth Rate (2015-2020)
8.7 Spain Marketing Automation Software Sales and Growth Rate (2015-2020)
8.8 Russia Marketing Automation Software Sales and Growth Rate (2015-2020)
9 Asia Pacific Marketing Automation Software Market Analysis by Countries
9.1 The Influence of COVID-19 on Asia Pacific Market
9.2 Asia Pacific Marketing Automation Software Sales, Revenue and Market Share by Countries
9.2.1 Asia Pacific Marketing Automation Software Sales by Countries (2015-2020)
9.2.2 Asia Pacific Marketing Automation Software Revenue by Countries (2015-2020)
9.3 China Marketing Automation Software Sales and Growth Rate (2015-2020)
9.4 Japan Marketing Automation Software Sales and Growth Rate (2015-2020)
9.5 South Korea Marketing Automation Software Sales and Growth Rate (2015-2020)
9.6 India Marketing Automation Software Sales and Growth Rate (2015-2020)
9.7 Southeast Asia Marketing Automation Software Sales and Growth Rate (2015-2020)
9.8 Australia Marketing Automation Software Sales and Growth Rate (2015-2020)
10 Middle East and Africa Marketing Automation Software Market Analysis by Countries
10.1 The Influence of COVID-19 on Middle East and Africa Market
10.2 Middle East and Africa Marketing Automation Software Sales, Revenue and Market Share by Countries
10.2.1 Middle East and Africa Marketing Automation Software Sales by Countries (2015-2020)
10.2.2 Middle East and Africa Marketing Automation Software Revenue by Countries (2015-2020)
10.3 Saudi Arabia Marketing Automation Software Sales and Growth Rate (2015-2020)
10.4 UAE Marketing Automation Software Sales and Growth Rate (2015-2020)
10.5 Egypt Marketing Automation Software Sales and Growth Rate (2015-2020)
10.6 Nigeria Marketing Automation Software Sales and Growth Rate (2015-2020)
10.7 South Africa Marketing Automation Software Sales and Growth Rate (2015-2020)
11 South America Marketing Automation Software Market Analysis by Countries
11.1 The Influence of COVID-19 on Middle East and Africa Market
11.2 South America Marketing Automation Software Sales, Revenue and Market Share by Countries
11.2.1 South America Marketing Automation Software Sales by Countries (2015-2020)
11.2.2 South America Marketing Automation Software Revenue by Countries (2015-2020)
11.3 Brazil Marketing Automation Software Sales and Growth Rate (2015-2020)
11.4 Argentina Marketing Automation Software Sales and Growth Rate (2015-2020)
11.5 Columbia Marketing Automation Software Sales and Growth Rate (2015-2020)
11.6 Chile Marketing Automation Software Sales and Growth Rate (2015-2020)
12 Competitive Landscape
12.1 Adobe Systems, Inc.
12.1.1 Adobe Systems, Inc. Basic Information
12.1.2 Marketing Automation Software Product Introduction
12.1.3 Adobe Systems, Inc. Production, Value, Price, Gross Margin 2015-2020
12.2 Infusion Software, Inc.
12.2.1 Infusion Software, Inc. Basic Information
12.2.2 Marketing Automation Software Product Introduction
12.2.3 Infusion Software, Inc. Production, Value, Price, Gross Margin 2015-2020
12.3 Marketo, Inc.
12.3.1 Marketo, Inc. Basic Information
12.3.2 Marketing Automation Software Product Introduction
12.3.3 Marketo, Inc. Production, Value, Price, Gross Margin 2015-2020
12.4 Act-On
12.4.1 Act-On Basic Information
12.4.2 Marketing Automation Software Product Introduction
12.4.3 Act-On Production, Value, Price, Gross Margin 2015-2020
12.5 Teradata
12.5.1 Teradata Basic Information
12.5.2 Marketing Automation Software Product Introduction
12.5.3 Teradata Production, Value, Price, Gross Margin 2015-2020
12.6 Hubspot, Inc.
12.6.1 Hubspot, Inc. Basic Information
12.6.2 Marketing Automation Software Product Introduction
12.6.3 Hubspot, Inc. Production, Value, Price, Gross Margin 2015-2020
12.7 Silverpop
12.7.1 Silverpop Basic Information
12.7.2 Marketing Automation Software Product Introduction
12.7.3 Silverpop Production, Value, Price, Gross Margin 2015-2020
12.8 IBM Corporation
12.8.1 IBM Corporation Basic Information
12.8.2 Marketing Automation Software Product Introduction
12.8.3 IBM Corporation Production, Value, Price, Gross Margin 2015-2020
12.9 Sharpspring, Inc.
12.9.1 Sharpspring, Inc. Basic Information
12.9.2 Marketing Automation Software Product Introduction
12.9.3 Sharpspring, Inc. Production, Value, Price, Gross Margin 2015-2020
12.10 Salesfusion
12.10.1 Salesfusion Basic Information
12.10.2 Marketing Automation Software Product Introduction
12.10.3 Salesfusion Production, Value, Price, Gross Margin 2015-2020
12.11 Oracle Corporation
12.11.1 Oracle Corporation Basic Information
12.11.2 Marketing Automation Software Product Introduction
12.11.3 Oracle Corporation Production, Value, Price, Gross Margin 2015-2020
12.12 SAS
12.12.1 SAS Basic Information
12.12.2 Marketing Automation Software Product Introduction
12.12.3 SAS Production, Value, Price, Gross Margin 2015-2020
12.13 Loopfuse
12.13.1 Loopfuse Basic Information
12.13.2 Marketing Automation Software Product Introduction
12.13.3 Loopfuse Production, Value, Price, Gross Margin 2015-2020
12.14 Salesforce.Com, Inc.
12.14.1 Salesforce.Com, Inc. Basic Information
12.14.2 Marketing Automation Software Product Introduction
12.14.3 Salesforce.Com, Inc. Production, Value, Price, Gross Margin 2015-2020
12.15 Act-On Software, Inc.
12.15.1 Act-On Software, Inc. Basic Information
12.15.2 Marketing Automation Software Product Introduction
12.15.3 Act-On Software, Inc. Production, Value, Price, Gross Margin 2015-2020
12.16 Activecampaign, Inc.
12.16.1 Activecampaign, Inc. Basic Information
12.16.2 Marketing Automation Software Product Introduction
12.16.3 Activecampaign, Inc. Production, Value, Price, Gross Margin 2015-2020
12.17 Eloqua
12.17.1 Eloqua Basic Information
12.17.2 Marketing Automation Software Product Introduction
12.17.3 Eloqua Production, Value, Price, Gross Margin 2015-2020
12.18 Microsoft Corporation
12.18.1 Microsoft Corporation Basic Information
12.18.2 Marketing Automation Software Product Introduction
12.18.3 Microsoft Corporation Production, Value, Price, Gross Margin 2015-2020
12.19 ExactTarget
12.19.1 ExactTarget Basic Information
12.19.2 Marketing Automation Software Product Introduction
12.19.3 ExactTarget Production, Value, Price, Gross Margin 2015-2020
13 Industry Outlook
13.1 Market Driver Analysis
13.1.2 Market Restraints Analysis
13.1.3 Market Trends Analysis
13.2 Merger, Acquisition and New Investment
13.3 News of Product Release
14 Global Marketing Automation Software Market Forecast
14.1 Global Marketing Automation Software Market Value & Volume Forecast, by Type (2020-2025)
14.1.1 Campaign Management Market Value and Volume Forecast (2020-2025)
14.1.2 Email Marketing Market Value and Volume Forecast (2020-2025)
14.1.3 Mobile Application Market Value and Volume Forecast (2020-2025)
14.1.4 Inbound Marketing Market Value and Volume Forecast (2020-2025)
14.1.5 Lead Nurturing and Lead Scoring Market Value and Volume Forecast (2020-2025)
14.1.6 Reporting and Analytics Market Value and Volume Forecast (2020-2025)
14.1.7 Social Media Marketing Market Value and Volume Forecast (2020-2025)
14.1.8 Others Market Value and Volume Forecast (2020-2025)
14.2 Global Marketing Automation Software Market Value & Volume Forecast, by Application (2020-2025)
14.2.1 Large Enterprises Market Value and Volume Forecast (2020-2025)
14.2.2 Small and Mid-sized Enterprises (SMEs) Market Value and Volume Forecast (2020-2025)
14.3 Marketing Automation Software Market Analysis and Forecast by Region
14.3.1 North America Market Value and Consumption Forecast (2020-2025)
14.3.2 Europe Market Value and Consumption Forecast (2020-2025)
14.3.3 Asia Pacific Market Value and Consumption Forecast (2020-2025)
14.3.4 Middle East and Africa Market Value and Consumption Forecast (2020-2025)
14.3.5 South America Market Value and Consumption Forecast (2020-2025)
15 New Project Feasibility Analysis
15.1 Industry Barriers and New Entrants SWOT Analysis
15.1.1 Porter's Five Forces Analysis
15.1.2 New Entrants SWOT Analysis
15.2 Analysis and Suggestions on New Project Investment
